Lineage informs the New. Fred Perry's unique music heritage meets emerging new music.
Subculture is Fred Perry's music initiative bringing you the brightest young talent on the music scene, alongside the best of British music artists that have a long standing relationship with the brand. Subculture was launched by the legendary Paul Weller at The 100 Club - the oldest independent music venue in Britain - in September 2005.
SubcultureLive creates unconventional gig experiences that promote the brightest, inspiring music local talents in the city with a union of live music, spectacular visuals and good company. In 2010, SubcultureLive has been held at alternative venues including the iconic Tanjong Pagar Railway Station to an abandoned basketball court in Kay Siang Rd to a futsal court under Thomson Flyover. Bands who have performed at previous SubcultureLive gigs since 2010 include Tiramisu, Caracal, Charlie Lim, Plainsunset, Cheating Sons, The Pinholes, I Am David Sparkle, MONSTER CAT, These Brittle Bones and more.