Apart from being an avid music supporter, Amnesty Pte Ltd has also initiated several Fred Perry campaigns unique to the local street culture.

This includes the One Shirt Forever Machine – a vending machine that dispenses the iconic Shirts to the Fred Perry Ping Pong Club, a playful homage on the brand’s sporting roots which sees the Club popping up at music festivals and along the streets of town, and House of Fred - a multifaceted brand discovery space which housed ten days of curated music, lifestyle and fashion activities.